The Member Engagement Show

Coming Out of the Pandemic Stronger w/ CEO Todd Hauptli

This week on The Member Engagement Show, Beth talks with Todd Hauptli, who she used to work with at AAAE(American Association of Airport Executives). Todd is now President and CEO of AAAE with previous experience in multiple areas at the White House and Capitol Hill. Today, he and Beth talk about what associations can be doing and thinking about as we go into 2022, including the challenges ahead and what you need to be doing for your members.

The Great Resignation: Ensuring Continuity For Your Members

With staff turnover, does your association have the right processes in place? "The Great Resignation" isn't slowing down and greatly impacts our companies and our associations. Today, Beth Arritt and Josh Slyman discuss how to keep things moving for our members. They discuss how you can ensure continuity in your pipeline, help your members through your job board, and leverage automation to maintain renewals, onboarding, and prospect nurturing. Listen now!

Here’s How to Get Members Addicted to Community Engagement w/ Catherine Hackney

This week on The Member Engagement Show, our host Beth Arritt sits down with Catherine Hackney to discuss how to keep your members engaged in a time where everyone is facing unique challenges. Catherine is Principal at Confident Communities Consulting, and today she brings her expertise to share ways we can increase member engagement and launch new communities. Tune in now!

Making It Personal: Tips For an Effective Personalization Strategy w/ Vivian Swertinski

What does personalization mean to you? How do you incorporate it into your marketing strategy? Today, Beth Arritt and Vivian Swertinski are here to help you perfect personalization. They discuss why it's so important to not only personalize your strategy but make sure you personalize correctly. Listen now for insights for better and more effective personalization. Also, Beth talks about her new newsletter: Association Marketing Pros.

Tools for Event Planning in an Unsteady Environment

This week on The Member Engagement Show, we're sharing a session from our 2021 Super Forum Conference. This session is all about meeting planning in an unsteady environment. Since the pandemic, many things have changed; one of those is how we put on events. Now, we can host events in-person, virtual, or hybrid to get the best of both worlds. Today's show will give you the tools you need to successfully plan your company's next event, from the type of event to sponsorship and presenter support. Listen now!

Baby Steps Toward Accessibility w/ Nancy Hahlbeck

On this episode of The Member Engagement Show, our former host Alex Mastrianni interviewed Nancy Hahlbeck, Account Manager at Higher Logic and certified ADA Coordinator. The ADA is the Americans with Disabilities Act of 1990, prohibiting any type of discrimination based on disability.Today, Nancy shares with us all things we need to know about the ADA and the process of becoming an ADA coordinator. She dives into the importance of web accessibility, including insights into how you can approach it with your organization. Listen now and find the AMP newsletter at bit.ly/AmpSubscribe.

How the Texas Medical Association is Handling Apple’s Email Privacy Changes

This week on The Member Engagement Show, we are sharing a session from our 2021 Super Forum that includes Taryn Morrissey Buckley, Debra Heater, and Michael O'Neill. Taryn is a CSM here at Higher Logic, Debra is an Outreach Programs Manager, and Michael is a Business Analyst, both at Texas Medical Association. Their chat focuses on the Apple privacy changes and how they can affect email marketing campaigns. Debra and Michael share how these changes helped the Texas Medical Association understand what successful email marketing truly means. Listen now!Slides from this session are available here: https://go.higherlogic.com/rs/016-CFB-719/images/2021%20SuperForum_Texas%20Medical%20Association_Final.pdf

How to Rethink Your Association’s Newsletter from the Ground Up

Newsletters are a staple of association life. Members depend on them for news and information, corporate vendors bank on them for advertising and exposure, and your association relies on them for member touchpoints, engagement, and ad revenue. But just because these stalwarts are an institution doesn’t mean they have to read like a history book.Is it time to rethink your association’s newsletter?This week's episode is from our third and most popular session of The Association Marketers Guide to 2022. This session features community experts Beth Arritt and Annie Henderson. Listen now to elevate your newsletter!

5 Hacks to Make Your Marketing Automation Life Easier

Marketing automation isn’t just about automated campaigns – there is so much more to it than that! In this episode, Vivian Swertinski and Beth Arritt share the 5 hacks you can use marketing automation for that will save you time and make your life easier. Tune in now!

Jumping Into Automation: What If Our Parachute Doesn’t Open?

Your first automated campaign can be terrifying. Getting management and executives to buy in, knowing where to start, and emailing just the right amount can be difficult. That's why today's episode of The Member Engagement Show is a session from Higher Logics 2021 Super Forum Conference. Beth Arritt and Vivian Swertinski are hosts of this session and are here to give you insights and tips to help you run your automated campaign smoothly. Listen now!