The Member Engagement Show

Marketing Plays You Can Borrow from 3 Association Marketers

How can you reach your diverse member segments in a personalized way? Why aren’t "best practices" always the best for your audience? How can you use mute campaigns to prevent unsubscribes?
Hear three association marketing professionals discuss these topics and more with Beth Arritt. You’ll come away with marketing plays you can adapt for your own association.
Andrea Huggins, Senior Marketing Manager at the Association for the Advancement of Sustainability in Higher Education
Annie Henderson, Corporate Marketing Manager at ASBO International
Debbie Segor, Marketing & Communications Manager at the American Society for Nondestructive Testing

3+ Success Stories with Association Marketers in Australia

How can a solo marketer reach members in a personal way? How can you reduce member email fatigue? What happens when your marketing software doesn’t integrate?
See how our fantastic panel of association marketing professionals solves these challenges, and more.
You'll hear from:
Ashley Baker, Executive Events Director at NiUG
Brad Hon, Digital Content Coordinator at the Australian College of Nursing
Amanda Dollman, Marketing and Communications Manager at the Resolution Institute
Along with Beth Arritt, your host and former marketing association VP. 

Interviews with Innovators: How AMGA’s Joe Delisle Keeps It Fresh for Members

Do you want to make a difference at your association? Get members engaged and excited about all you have to offer? Listen to how Joe Delisle, Director of Council Relations at the American Medical Group Association (AMGA), makes this happen at his association. In this episode, he walks through examples of where he’s innovated with AMGA’s online community, events, membership benefits, and how it’s creating great results (to the tune of happier members, improved retention, higher NPS scores).

Meet Higher Logic Thrive w/ Chief Product Officer James Willey

Did you hear the news? Higher Logic Thrive just launched! Our new platform makes it easy for associations to create powerful member experiences. Listen in to Beth's conversation with Chief Product Officer James Willey about how Higher Logic Thrive came to be. They’ll share everything it means for your association and your members. Here’s a sneak peek of what Higher Logic Thrive Platform enables you to do: engage members meaningfully throughout their lifecycle while saving time on key processes.

What Motivates Members with Author Todd Henry

What drives your members to join and participate in your association? Do you really understand their motivators? Listen to speaker, author, and advisor Todd Henry discuss the approach he lays out in his book, The Motivation Code, and how it applies to association professionals. Understand that your members’ motivators will be different from yours, and learn what motivates them, and you’ll be much closer to creating programs, content, and member benefits that meet their needs.

How the Public Affairs Council Doubled Their Engagement with Innovative New Member Onboarding

Like many associations, the Public Affairs Council used to give new members everything at once. A big onboarding meeting, an emailed packet of information, a list of benefits – this process took a lot of time for the membership team. So they got together with Helen Taylor, digital marketing manager at the Public Affairs Council and today’s podcast guest, to create a new process: a series of emails to onboard new members, each with a video from a different staff member introducing a benefit. And it’s working! They’re saving time and doubling email engagement. Join us on the episode to learn more.

Activating Community Engagement with AAE’s Marketing Team

All communities need strategies, but every online community needs its own unique strategy. Hear how the American Association of Endodontists (AAE) approaches getting their audience engaged. Kim FitzSimmons, Chief Marketing and Communications Officer at AAE, and Natalie Hughes, Integrated Marketing Manager at AAE, join host Beth Arritt to share about their goals, how collaboration between marketing and community works, and challenges they’re overcoming.

Mobilizing Your Member Network for Advocacy with Hans Weichhart

Every association has issues it needs to champion – how do you mobilize your members around those issues? Chief Membership Officer Hans Weichhart joined us on the show to share the Educational Theatre Association’s approach to doing this. Join us to hear how EdTA has built a strong member network that mobilizes to support advocacy initiatives at a grassroots level – and how they’re rallying momentum to build advocacy efforts back up after the pandemic.

Revenue Strategies for Today’s Association Leaders w/ Dawn Sweeney

Join us on the show for a conversation between host Beth Arritt and transformational business leader Dawn Sweeney. Dawn shares executive level ideas that association leaders can apply to grow their businesses, such as the importance of continuous improvement in all areas of your association, and how to build and keep a great team. As the longest serving president of the National Restaurant Association, the president of AARP Services, and twice-named Trade Association CEO of the year, Dawn has built a reputation for operational excellence and innovative strategic thinking. Her advice in this episode is can’t-miss.

Combatting Burnout at Your Association w/ NiUG Asia Pacific’s Ashley Baker

Your members are burnt out. You’re burnt out. How can you stay engaged, engage them, and reset in 2022 to stay fresh? Show host Beth Arritt and NiUG Asia Pacific’s Executive Event Director Ashley Baker got together to discuss some tactics associations can adopt to keep members and staff engaged. It might look like revamping benefits, introducing technology for member engagement, or something as simple as new formats for webinars. Listen to the episode to learn how you can bring some excitement to your member engagement strategy.